.New Delhi: Reliance Retail considers to expand Superdry in to the athleisure portion which are going to place it in direct competition along with leading sports wear brands like Nike, Adidas and Asics.Last year, the British style brand name had actually printer inked a joint venture deal with Reliance Brands for the purchase of Superdry's trademark assets in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (nearly 405 crore back then). Superdry's invasion right into the athleisure segment in India will definitely be actually a very first for the firm globally, along with several shops set to be opened all over India. In the beginning, the company will definitely offer apparel, as well as eventually shoes after safeguarding BIS accreditation." The provider has actually been dealing with a retail layout for athleisure products, which has actually seen a surge in demand considering that the pandemic. It could consume French seller Decathlon also along with huge style outlets, while Superdry sporting activities are going to be actually mid-size retail stores," stated a store operator knowledgeable about the development.Reliance Retail carried out not react to ET's queries.Sales of leading sporting activities labels have run previously 2 years, steered through improving awareness concerning health and fitness and also climbing demand for athleisure wear and tear. With a population of more than 1.4 billion, India is among the fastest-growing and also largest international markets for sports wear and footwear companies.Most international companies have been all around in the nation for greater than twenty years as well as have actually grown via relationships with cricket and also other showing off activities. The latest competitors, nevertheless, have actually been actually installing on their own as pleasant way of life as well as routine athletic wear brand names. India is actually seeing increasing passion in sporting activities like kabaddi, soccer, volleyball, hockey and badminton.Superdry got into the country in 2012 in collaboration with Reliance Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has collaborations with independent manner labels in segments like high-end, bridge-to-luxury and also high-premium as well as high-street way of life like Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands also acquired toy retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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